Nansen Learning Academy
Conceptualised and built a comprehensive learning academy for a leading blockchain analytics platform, integrating digital content with community interaction to drive B2C growth.
Challenge
The highly technical nature of the cryptocurrency space hindered user adoption. Users struggled to extract meaningful insights from vast datasets, requiring a structured onboarding pathway.
- • Core Issue: Technical Complexity — Users needed guidance to perform deep on-chain analysis.
- • Complication: Audience Diversity — The platform served complete novices through to crypto natives.
Methodology & Approach
Designed a custom Webflow LXP combining microlearning modules with a robust Discord community integration.
- Phase 1: Curriculum Design — Structured pathways tailored to varying levels of expertise.
- Phase 2: Content Development — Produced video tutorials and real-world analytical case studies.
- Phase 3: Community Integration — Connected learners with experts for peer-to-peer support.
Experience the Academy
Watch the walkthrough demonstration of the Nansen Learning Academy platform below.
Approach
Managed a globally distributed team to translate highly technical concepts into accessible materials, focusing strongly on a B2C mindset for organisational growth.
Strategy 1: Microlearning Methodology
Broke down complex blockchain topics into digestible segments.
Strategy 2: Data-Informed Iteration
Monitored usage data via Gainsight for continuous optimisation.
Strategy 3: Collaborative Management
Coordinated SMEs, designers, and developers using agile workflows.
Project Gallery
Results & Impact
Successfully translated technical complexity into an accessible, community-driven learning experience.
Active Daily Users
Active students engaging with the platform daily.
Feature Adoption
Increase in platform feature usage among LXP graduates.
Course Completion Rate
Percentage of users who complete their onboarding pathways.
